Category Archives: Case Study

Online Reviews – How important are they? Should you care?

 
I just returned from a week’s trip to California, part business and part family. While I was there I had lunch with a family member who happens to be married to a successful chiropractor. He’s been in business for 20+ years in an affluent area of Southern California and every year I’ve known him, his practice has grown. He’s a pretty terrific guy, is a well-known figure in his town and I know for a fact that most of his patients adore him.
So I was surprised to hear the lunch conversation going something like this:
Relative […]

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Is your business glass 1/2 empty or 1/2 full?

A short time ago I sent out an email titled “Can I ask A favor?” and the question was “What is your single most important question regarding your business?”
As you might suspect, the largest response went something like this:
“When will the economy bounce back so people have money to spend on their pets?”
I wish I had an answer to that question, but, unfortunately I don’t.
The truth is the economy is stressing every sector of business today and some businesses are not doing a good job handling the stress.  But if you look a little closer […]

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