{"id":267,"date":"2010-05-21T10:26:12","date_gmt":"2010-05-21T17:26:12","guid":{"rendered":"http:\/\/www.vetlocator.com\/dailypaws\/?p=267"},"modified":"2015-08-28T12:44:08","modified_gmt":"2015-08-28T17:44:08","slug":"pet-freebie-arm-hammer-offers-free-cat-id-tag-with-purchase","status":"publish","type":"post","link":"https:\/\/www.vetlocator.com\/dailypaws\/2010\/05\/pet-freebie-arm-hammer-offers-free-cat-id-tag-with-purchase\/","title":{"rendered":"Pet Freebie: Arm & Hammer offers free cat id tag with purchase"},"content":{"rendered":"

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Arm & Hammer<\/p><\/div>\n

Arm & Hammer<\/strong> is partnering with North Shore Animal League America<\/a> (NSALA) to educate cat owners about the importance of pet identification tags.<\/span><\/p>\n

To support the collaboration, Arm & Hammer has launched an integrated marketing campaign with the tagline: “Tag a Cat, Save a Life.” Ads will appear on packages of Arm & Hammer cat litter products, online and in handouts delivered to new cat owners at the point of pet adoption.<\/p>\n

A print campaign will appear in consumer magazines throughout the summer, including Martha Stewart Living<\/a>, Redbook, Ladies Home Journal<\/a><\/em> and Family Circle<\/em>. The campaign also includes online ads on sites including Pet Place, DogTime and Cat Channel.<\/p>\n

Model and author Beth Ostrosky Stern (wife of Howard Stern<\/a>) is a volunteer with NSALA and is a spokesperson for the effort, but will not appear in any A&H marketing materials. She will conduct a radio media tour, says an Arm & Hammer spokesperson.<\/p>\n

Cat owners can obtain a free personalized ID tag via mail with the purchase of any two Arm & Hammer cat litters. The promotion ends Dec. 31 and requests must be postmarked by Jan. 15. The campaign will direct consumers to www.pettagoffer.com. The effort was created by Ferrara & Company for Arm & Hammer parent company Church & Dwight. Both are based in Princeton, N.J.\u00a0 <read more><\/a><\/p>\n

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