Category Archives: Veterinary Marketing

Making it easier for pet owners to afford your services: Financing options can add additional and predictable income to your business

In today’s economy it’s the rare business that can claim to be unaffected by the downturn. Pet owners are part of this and have been reacting accordingly by holding their purse strings a bit tighter.  And even those pet owners who aren’t personally seeing their income shrink ARE being affected by the uncertainty for the future.  There is a LOT of bad news out there anywhere you look. Face it, most people just don’t have the same level of disposable income they once did and most feel hey must be conservative as a hedge against … Continue reading

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Poor website design can be a dealbreaker for potential customers

Image by stevegarfield via Flickr In a recent survey by whose results were presented at the National Association of Women Business Owners 2010 convention, 75% of people surveyed admitted to making judgment about a business based on the businesses website.  And while the survey was directed a business websites in general, veterinary and pet health businesses have sometimes felt they were not as affected by how pretty their website was because their other factors, i.e. proximity and services, were more important than having a website. That was then. This is now. In today’s tougher economic … Continue reading

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One of the largest veterinary practice mergers in U.S. history has just taken place

It’s not news to say that all pet health practices have been affected by the economy in one form or another.  And it’s not news to say that if you want to survive and stay in business you either make changes to adapt to the economy or suffer the consequences of not adapting. So it’s interesting to see some of the solutions that have arisen in response to doing business in today’s economy. Here is one solution that caught my attention: the merger of 17 veterinary practices that resulted in the largest practice merger in … Continue reading

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